Thursday, April 17, 2025
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Tag: DigitalCreativity

Spinning Khadi into the Future: The Create in India Challenge Encouraging Sustainability

Over 750 global participants joined the "Make the World Wear Khadi" challenge, part of the 32 Create in India Challenges under the upcoming World Audio Visual & Entertainment Summit (WAVES 2025). The initiative aims to rebrand Khadi as a global fashion icon through creativity and sustainability. Five teams have been shortlisted for their standout advertising campaigns, with winners to be announced at WAVES in May. This challenge blends tradition with modern creativity, pushing Khadi to the forefront of ethical fashion while empowering rural artisans and promoting India’s cultural legacy.